Let’s be realistic: the number one aim for all brands is to grow revenue. In the business environment, marketers try to reach potential clients who may increase sales. They keep a sharp focus on their...read more

It would seem that free money does indeed come at a cost. For the past couple of years the FTC has taken a keen interest in the Influencer Marketing space; fining big brands such as...read more

When Tom Libretto came to Pegasystems as Chief Marketing Officer in 2016, he recognized that the tech company was in the midst of a big change. Leadership was challenging many of its preconceived notions and...read more

You’ve read the statistics. You’ve read personal case studies, and you’re very well aware that social media is effective and growing — rapidly. It just isn’t working for you. Perhaps all these people who are...read more