Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to...read more

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1...read more

The great Teddy Roosevelt once said, “Speak softly and carry a big stick.” For marketers, the goal should be to speak clearly and carry a big heart. Get on your customer’s level, use language they’ll...read more

Although the number of Twitter users continues to grow year after year, the site’s popularity may soon be in jeopardy. Forbes predicts that the social media platform’s US base will slow in growth in the...read more