Influencer marketing has been an important part of successful brands for many years. From the very start of marketing, companies have turned towards influencers in their industry to expose their businesses to new audiences, gain...read more

Virtual Reality, gamification, employee training, and fried chicken…These are not things that would usually go together. But leave it to the iconic brand KFC to bring us yet another “un-usual” marketing idea to whet our...read more

Crappy products are marketing poison. Even if you’re a stupendous marketer with certifications from the world’s most prestigious universities, there’s only so much you can do advertise something that’s not great. Trying to sell an...read more

We often hear about the ways social media breeds unhealthy habits, like addictive scrolling, jealousy, and self-comparison. In fact, a recent study found that out of five popular social media platforms, Instagram, where people display...read more