September 7, 2017
Digital marketing, and social media in particular, seem to evolve faster than other aspects of business. This is mostly due to the proliferation of technology. So how can you, as a business owner or digital...read more
August 3, 2017
Every business has a Facebook page, but most do very little with them. If you’re only occasionally updating your Facebook page – or just copying the same strategies as everyone else – you aren’t gleaning...read more
June 27, 2017
Digital video is no longer an advanced marketing technique in itself – anyone with a phone can make a video. No, as more sites feature video content, the goal of such videos needs to shift...read more
June 20, 2017
It’s easy for small businesses to get discouraged when looking at all of the financial resources that larger brands have available at their disposal. However, just because you don’t have a six- or seven-figure marketing...read more
May 9, 2017
Social media marketing is tough to do alone; you’ll need to understand your audience intimately, remain familiar and up-to-date with the latest trends and best practices, and be on call 24-7 to respond to customer...read more
February 14, 2017
When social media platforms first started to emerge in the mid-2000s, they served a very specific purpose; they were opportunities for individuals to claim some sort of personal presence online and connect virtually with others attempting...read more
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