December 21, 2010
You keep secrets. Your company keeps secrets. Your government keeps secrets. Is this a bad thing? If you want to keep a secret, steer clear of Wikileaks. (Look what’s been happening lately.) But wait just...read more
November 30, 2010
How would you handle this communication from a disgruntled customer? (Note: for full effect, replace the world “widget” with your company’s product or service. And, of course, you work for Company X.) Dear (Company X): I...read more
November 12, 2010
The professional lives under a terrible curse: they can never look stupid. Stupid is a death blow to the consultant, creative professional, marketer, or PR professional. Looking stupid ruins your credibility, loses business and gets...read more
October 21, 2010
The avatar is the calling card of the 21st century. From their roots in gaming and online forums to more current forms like Twitter profile pictures and Facebook profile pictures, tiny images are used to...read more
September 29, 2010
A hypothetical (but not that foreign) situation: Bill is the greatest potter in the world. He uses magic power to mold the clay into whatever shape he wants just by staring at it. So, not...read more
September 3, 2010
Rule #1 of Twitter use – be helpful – right? Does that make sense to you? Absolutely. Can you screw up your implementation of Rule #1 and ruin your Twitter presence? Absolutely. By the way, this rule applies to all...read more
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