Peter Friedman

Peter Friedman is Chairman and CEO at LiveWorld. He's a social media expert and veteran marketing professional. Over the span of 30 years Peter has provided global brands with strategic social media counsel and developed hundreds of social media programs across the globe. Some of these programs include AppleLink, the industry-wide social network for Apple Inc.; the MINI Cooper Members Lounge; Unilever Dove Campaign For Real Beauty; HBO’s character-driven website community; the American Express Members Project, and Facebook and Twitter programs for one of the world’s largest retailers. He is also the author of The CMO’s SocialMedia Handbook— a practical toolkit that helps big-brand marketing leaders learn how to strategize and execute a long-term social media plan.