Gender Differences in Customer Expectations on Social Media [Infographic]
Gender Differences in Customer Expectations on Social Media [Infographic]
Gender Differences in Customer Expectations on Social Media [Infographic]
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By now, we all know that customers expect quality service on social media. However, you might be surprised to learn that men and women approach their online complaints differently. A study by digital commerce agency Corra uncovered some interesting gender differences in customer service expectations. If your business’ target demographic is swayed towards a specific gender, knowing that group’s customer service behaviors can help you better tailor your approach. Check out the infographic below for the study’s findings:

 

Infographic by Corra. Republished with permission.


About the Author

Maha Chaudhry
Maha Chaudhry works at Renegade LLC, a social-inspired marketing agency. She recently graduated from Princeton University, where she studied psychology and health policy. Her interests include fashion and beauty in digital media.

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