Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic] - Social Media Explorer
Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic]
Over 93% of Celebrity Influencers are Violating FTC Guidelines [Infographic]
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As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.

In April 2017, the FTC sent notices to over 90 celebrities, brands, and influencers reminding them of the regulations. Celebrities and influencers on Instagram have been known to neglect proper disclosures on paid posts, and we wanted to know the extent of the problem. Over the course of one month, we assessed the top 50 celebrities on Instagram to find that just 7% may be in compliance with the FTC’s guidelines and regulations.

Like the rest of the advertising industry, celebrity social media endorsements and influencer marketing are monitored by the Federal Trade Commission (FTC), the government agency charged with consumer protection against unfair or deceptive business practices. Previously, the FTC had filed several notable complaints against large companies like Lord & Taylor for failure to require disclosures on sponsored content on social media.

See the full breakdown of the state of FTC compliance among Instagram’s top 50 celebrities below.

Celebrity Social Media Endorsements FTC Guidelines Violation Instagram

This was originally posted here on Mediakix.com, reposted with permission

About the Author

Alex D'Amore
Alex D'Amore is a Senior Editor at Social Media Explorer as well as an Account Manager for Renegade . He travels full time and has lived on the road working remotely for over two years. You can check out his blog or Instagram to follow him on the road. Alex enjoys photography, social psychology, and riding his bike for way too long.
  • I have such mixed feelings about this. As a digital marketer, I’m probably more strict than most about adhering to FTC guidelines, but at the same time, some of the FTC guidelines just haven’t caught up with the realities of the marketplace yet. Educated consumers is the ideal solution, but you can’t force someone to be educated. It’s an interesting situation, and even more interesting that so many big brands are running into problems, too. Thanks for the post!

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