An Open Letter to Facebook, A Dying Platform: Just Give Up
An Open Letter to Facebook, a Dying Platform: Just Give Up
An Open Letter to Facebook, a Dying Platform: Just Give Up

Dear Facebook;

Just stop. Please stop. Yes, imitation is the most sincere form of flattery. I get that. However, this time you’ve gone too far.

It all started when you introduced hashtags and trends, which used to be features of Twitter alone. I understand. You needed to stay relevant. Social media was evolving without you. Granted, you were the first platform to offer live streaming. Kudos to you for that achievement. But now? You’ve reached the point of no return.

Facebook Stories? Where have I heard that one before?

Falling Behind

You see, Facebook, you exist in a fast-paced world. People move fast. Food is served fast. Content needs to be delivered fast, too.

Twitter delivers news fast. Tweets are easy to read, and links are easily accessible.

Instagram delivers visual content fast. Snapchat delivers visual content fast as well, although sometimes too fast. Snapchat is even in the news game now with their Discover feature. Even though it’s not always the hard-hitting news you read in the newspaper, it is relevant and engaging news.

I’m sorry to say this, Facebook, but you are not fast. In your heyday, you were a great vessel for sharing pictures and memories of family and friends — with family and friends. There was an abundance of links to news articles. We would all share our latest life updates- what of what we were doing, where we we, and who we’re with.

However, more users are gravitating towards Twitter, Snapchat, and Instagram where content is easy, fun, and visually appealing.

Not only that, but the younger demographic doesn’t even give you a second thought. Only 8% of Facebook users are between the ages of 13-19. It doesn’t stop there, though. The graph below shows a decline in Facebook usage as members get older.

Graph Credit: We Are Social; Facebook

This trend is likely to continue. As 20-29 year olds enter the next age group, their Facebook usage will taper off. In fact, it’s happening already. As of February 2016, Facebook was not the most popular platform among 12-24 year olds.

Graph Credit: Edison Research; Triton Digital; MarketingCharts

Changing of the Tides

Now, Facebook, you’ve become overstuffed with bad memes and political rants. Memory-sharing is now Instagram’s responsibility. Personal updates fall under the domain of Twitter and Snapchat.

It’s clear that this is a last-ditch effort for you to prevent your decline somewhere down the road. But it isn’t going to work. People aren’t as likely to check Facebook on their phones as they are the other platforms. I, for one, rarely open the Facebook app on my phone.

And isn’t that the point of Stories? To open Snapchat or Instagram and see what your friends are up to? Facebook, your strength is your website. And nobody wants to watch mobile videos on a desktop client.

It’s also all-too-obvious that Facebook Stories is a blatant ripoff of Snapchat and Instagram Stories. If I want to see what my friends are doing, I’m going to a platform dedicated to photo and video sharing.

Maybe you’ll surprise us all and this will be a rebirth of sorts. Maybe you’ll bring back old friends and gain new ones in the process. But I’m not convinced. I’m moving on. So should you.

Hey, it was fun while it lasted but it’s time to let go. Remember the past, enjoy the present, and accept the future.

At least you’re not Google Plus.

Best regards,


About the Author

Russell Davey
Russell is a graduate of Marist College, with degrees in sports communication and public relations. Among his many passions are writing, sports marketing, social media, and lip syncing. When he's not doing client research he's hiking, working out, quoting TV shows, or putting peanut butter on any food he can. His self-esteem revolves entirely around his social media reputation, so follow him on Instagram (russell_the_muscle) and on Twitter (@bRussellSproutt). Please.
  • Rook King

    I am 45, and I have seen many of my friends either abandon their Facebook profiles or delete them. Facebook has become pretty much just a bizarre mix of angry political aggressiveness and pictures of kids. Most of the people I know who still have Facebook profiles they ever pay attention to any more think the website has become a lame and negative place that is on its last leg. That is happening on top of the fact that the people who run Facebook made it extremely clear over the last few years that the users are just pawns who are there only to make the executives money and who are not worthy of respect. Very few large businesses make it obvious that they put business before respecting customers, but Facebook has had no qualms about making their selfish priorities crystal clear. The post and page deletion rampages, that went on without even the slightest indications of reasons for the unfortunate bannings of pages that people had put years of time and effort into building, showed major disrespect and created mass resentment that spread by way of communication through the grapevine. Blatantly forcing changes that people did not want, like the switch to the timeline format and the suddenly imposed requirement of the Messenger app for sending private messages by phone when it was not required for years before then, put an enormous dent in society’s respect for the website. Other acts of outrageous disrespect for users happened also. Too many things have gone horribly wrong, and Facebook is on the way down. It might live on at a higher level than MySpace, but it will not be much higher.

  • Christina Albertini

    I love Facebook probably more than others- and I feel as if it’s like the OG of social media. I don’t necessarily agree that it’s fading away but I do agree that it currently way too bogged down with memes and political rants. However, Twitter and Snapchat do nothing close to the realm of “personal updates” as Facebook still does. Twitter and Snapchat are just split seconds that it can’t articulate what one could on Facebook.

  • “More users are gravitating toward Twitter, snapchat”…

    More recent data would disagree with you. There have been some changes in the six months since the article you cited was posted.

    Overall doesn’t seem like a well-researched post. Surprising on a site like Social Media Explorer which usually has great information.

  • As one of the most cash rich platforms on the horizon, it would make no sense to quit.

    Would you quit if you had on hand a half a billion dollars in reserves in 2015? I agree that trends will continue to cause FB to adapt.

    BTW Were you aware that FB owns Instagram? And is continually acquiring new platforms that are contributing Zuckerberg’s stated mission, “to connect the world”?

    I know that many people do not like FB. But even more people do not like or use the Internet. It is still a relatively new communications platform.

  • Wow.

    You seriously think Twitter is going to be around much longer. Talk about a platform on its last legs.

    Facebook isn’t the same platform it was six years ago when you were in high school, you’re right.

    And yes the company does copy ideas from other sites and platforms. What in social media ever is truly original?

    There’s a reason Facebook is getting involved so heavily in augmented and virtual reality. They know their original networking product isn’t going to be able to keep its momentum forever. Ad saturation has already started.

    But Twitter? Seriously. They’ll be lucky to be around another year without a buyout.

  • yeah !


VIP Explorer’s Club