While Twitter tested a replacement for its storytelling/tweet curation tool “Moments”, it looks like the feature is here to stay…and it’s expanding. Yesterday, Twitter announced that mobile users now have the ability to create their own stories on Moments.
The move has been in the works for some time. When Moments launched last year, only Twitter’s curation team had the ability to create and publish stories. The platform has gradually given the rest of its users access to the tool—first to select influencers and brands, then to desktop users, and now, to everyone in the mobile Twitterverse.
A Mobile Moments Tutorial
To make your own Moment on mobile, hit the down arrow in the top-right corner of your desired tweet. Select “Add to Moment” from the dropdown box. From there, you can search for and add any content from Twitter into that particular Moment. There’s a creative element to the process as well. The feature gives you the option to re-order tweets, crop images, and choose background colors for text-based content. To finish it off, you can add a cover, title, and description to your Moment.
Here’s a handy tutorial of the process from Twitter (aptly in the form of a Moment):
Can Brands Use Moments?
The tool has a lot of potential for brand involvement, especially now that it’s available to everyone. Moments create a space for content marketing that previously didn’t exist on Twitter. Also, since Twitter features stories on the Moments tab, brands have an opportunity to expand their Twitter presence beyond their account page.
If your brand is looking to break into Moments, here are some quick tips:
- Use diverse types of content (text, images, GIFs, etc.) to keep users interested. Too much of one medium can be overwhelming or just plain boring.
- Have something to say. It’s not enough to just jump on this social media bandwagon. Make sure what ever you put out there is meaningful and supports your brand.
- Experiment. Moments is a relatively-new feature with an evolving user base. That means that there’s still a lot to learn about it. Test out different approaches to your posting to see what works and what doesn’t.