What do you attribute to your social media success (or failure)? Are you always on the lookout for tools and tips that can help you perform at a higher level in the future?
There is more to social media than publishing updates and waiting for something good to happen. If you truly want to reach all your goals, it’s imperative to focus your time and resources on maximizing engagement.
The tools you use to maximize engagement could be the difference between the success and failure of your social media strategy.
If you want to get on the right track, here are five tools you should start using today:
1. Survey King
There are many ways to engage with your audience on social media, with a survey, form, or questionnaire among the best.
Survey King makes it simple to not only create visually appealing surveys but to also track results to gain the insights you need.
2. Click to Tweet
You want to make it easy for your audience to share your content via social media. This is often the first step in engaging with someone.
Click to Tweet makes it simple for anyone to share a particular piece of content, such as a blog post.
For example, maybe you’ve created a killer post on how to set a budget as a college student. You can use Click to Tweet to help readers share the content on their social media platforms.
Are you finding it difficult to share interesting content with your audience? Are you wondering what type of content will help generate a conversation?
Klout can step in and be your guide. By suggesting shareable content that your audience has yet to see, there’s a greater chance of engagement. Along with this, you can track everything from likes to shares, giving you a better idea of what is and isn’t working.
If you want to improve your social media performance, the use of Klout is a must.
It can be a challenge to engage with your audience when you don’t know what’s generating the best response.
Maximizing engagement often comes down to nothing more than knowing your numbers. Dasheroo can help with this, as it serves as an all in one dashboard for all your social media accounts.
If you’re going to put time, money, and energy into your social media strategy, you might as well go all the way. This means tracking the most important KPIs associated with your business.
Managing one social media account can be time-consuming (and often frustrating). If you have several associated with your business, you may find it a challenge to keep up with the action.
Hootsuite can help with this, as it allows you to manage all your social media platforms from a single dashboard.
You can schedule posts, engage with your audience, and measure your return on investment (and that’s just the start).
If you’re tired of spending a lot of time on social media, without ever really knowing what you’re doing, use Hootsuite to get organized. It’s one of the best tools you can use from a management and engagement perspective.
Engagement is a Big Deal
With roughly 70 percent of Americans using social media in some form, this is a great way to give your business a boost. As long as you’re focusing on engagement, not just publishing updates, you have a greater chance of success.
It doesn’t matter if you are joining Twitter chats to connect with your audience or using LinkedIn groups to your advantage, you need to get your brand in front of your audience as this positions you to engage with those who are interested in what you have to say.
You don’t have to use all of these social media tools, but each one can have a positive impact on your social media marketing strategy.
Engagement is the name of the game, so make sure you’re connecting with your audience as often as possible. This will put you on the right track.
What steps are you taking to ensure that you’re getting as much benefit as possible from your social media updates? Do you use any other tools to help with engagement? Share your thoughts and personal approach in the comment section below.