With over 600 million users, Instagram has never been a better place to grow your brand. But if you’ve tried the site yourself you’re likely all too aware how hard it can be to get noticed (no matter how many perfect hashtags you find!). Don’t fret, below is a list of the best ‘insider’ tools marketers are using to get insta-famous practically overnight.
Try them yourself, but don’t forget about us when you’re a social media celebrity.
Instagram is all about the images, so you need to make sure your images leave a lasting impression on each viewer. remember, the average instagram post is viewed for just 2 seconds!
A Color Story to give your images a consistent and signature look. This can help distinguish your brand and make your images look more professional. You don’t need to know anything about image editing, either. You can easily enhance and fine tune your images using any of the five basic filters available with the free version.
If you are feeling a bit more adventurous, you can spring for all the available filters for $7.99. It would be best to stick to just one or two filters, however, to keep your look consistent.
In most cases, more is better and having as many people following you as possible is certainly an advantage.
However, in your efforts to promote your account, you may have to do a little tidying up. This tool can help you identify people you followed that did not follow you back, so you can unfollow them, and users that unfollowed you.
More importantly, you can see who followed you that you haven’t followed back, follow users that follow specific accounts, and get a list of new followers on your account.
Essentially, this tool helps you separate the chaff from the wheat.
Your Instagram account is there to promote your website, but you can also promote your Instagram account to anyone who visits your site.
You can do this by embedding your Instagram posts using this tool. This adds a code to your blog or website and automatically updates your latest photos from your account. You can choose a photo map, slideshow, or a grid to display your feeds,
Your marketing efforts is only as good as what the numbers show. In your promotion of your Instagram account, you need to know if you are doing it right. Social Insight is a web-based tool for analyzing your growth for one or more of your Instagram accounts. It looks over your past history and helps you decide when is the best time to post for better engagement. It also shows you 28 data points, which includes the number of followers you have and lost over any given time, and the most engaging posts.
Just like any social media platform, you need to post regularly on Instagram to keep your mojo up, but that can be a hassle, especially if you have to do so at awkward times of the day. This tool can help you stay on track by scheduling posts in advance, and even add customized captions. The app will simply notify you when the time to post comes around for final approval. It can also help you find existing content online and repost it on your account.
They say imitation is the sincerest form of flattery, but in the Instagram world, that translates to reposting.
You can develop relationships with other Instagrammers by participating and supporting the community using this tool. It is a mobile app that lets you repost and credit images from other Instagram users on your account. It is flattering for the original poster, which is always good public relations, and if you choose interesting and relevant images, it is also good for your own account.
You can either instantly repost interesting content using One Tap Repost, or save them for reposting at a later date. You can also use it to find something good from a favorite user or via hashtag.
Facebook bought Instagram two years after it launched in 2012, and it did so in order to speed up the money-making side of social networking.
The Facebook Power Editor is a self-service tool that lets you create and run sponsored posts on the ads platform of Instagram. You can select options that will let you narrow your target audience using multiple factors including gender, age, location, income, and more. You also get a call to action button that links to an external link for each sponsored post. This is a viable advertising tool for any budget because it allows flexible pricing for running ads. Of course, the more you are willing to pay, the larger your exposure.
Keep in mind, that the success of your paid campaign will depend on the content you will show your target audience. If you are not familiar with Facebook ads, there are great programs out there for outsourcing.