Facebook has a sizeable audience. It sees over two billion active users per month and over a billion active users a day. For small business, there are very few megaphones as big, or as convenient, that can be used to promote your company. That said, there are still quite a few small businesses that aren’t using Facebook to help grow their business as part of their marketing strategy. Despite the rising cost of Facebook ads and the decline of organic reach, there’s still a tremendous amount of value that small businesses can leverage via Facebook.
1. Don’t Miss Out On A Massive Audience Of Potential Customers
Part of the problem is the knowledge gap. Many small businesses just don’t know how to use Facebook to get the most out of it. This article can help. We’ll discuss some of the most important ways to maximize your Facebook ROI, and how to get the platform to work for you.
2. Get Your Money’s Worth From Your Profile
It all starts with your profile. Much like your business website, users can tell when you haven’t put any thought or effort into things. The difference is, you don’t have to be a web developer to fix this problem. Just make sure you fill out your profile as completely as possible. List your business hours, phone number, and complete address. Use a description that makes the most of your allotted 154 characters. Your customers go to your page looking for information; give it to them.
Additionally, include pertinent photos: menus, products, location—anything people would need to see to decide to use your business. And make sure your cover photo is something eye-catching and impressive. A cover photo that doesn’t excite isn’t doing you any favors. Get your profile cleaned up and presentable, just like you would with your place of business.
3. Use Reviews
There are a number of reasons you want to turn on Facebook page reviews. First of all, customer reviews give you a chance to measure your performance. If you notice a lot of negative reviews, then you know you need to up your game, and those reviews are usually specific enough to tell you how. Take that feedback (which is free), and put it to good use refining your performance, and improving customer experience.
When the customer reviews are positive, it’s free advertising. People will see the positive reviews and will be more inclined to trust your business. Customer reviews play a big part in buying decisions these days, and you can bet a good rating will be good for business.
In either case (and especially when there’s negative feedback), you need to be responding to reviews. Perhaps not all of them, but certainly the negative ones. Seek to resolve the customer’s issue, and change their opinion of your company. Even if they are unreasonable, and refuse to rescind their original statements, more level-headed users will see your attempts at reconciliation, and take it as proof that you care about the needs and feelings of customers.
So turn on reviews, keep an eye on them, and respond promptly to concerns.
4. Show, Don’t Tell
Visual content (including photos, images, and videos) is 40 times more likely to get shared than non-visual content. If you want to increase engagement, spread your message further, and maximize your leads, you need to be adding visuals to the quality content that you post. These visuals could include infographics, photos of events, and so on. When choosing images to share on your page, make sure the visuals you are using are professional and build your brand reputation.
5. Analyze & Adjust
The only way to know for sure if your Facebook efforts are working is to set some metrics and track them. There’s a number of things you can measure, and a number of ways to track them, but it’s something you need to be doing. Measure how effective your efforts are, determine what’s working and what’s not, and make adjustments accordingly. As you fine-tune your strategy, you will find a larger audience, increased leads, and better conversion rates.
Using Facebook for your business can have significant returns, if done right, especially for small business marketing. It’s a great way to connect with your customers and start conversations. These Facebook marketing ideas should get you started, and help you increase traffic to your page, your website, and to your digital shopping cart.