Charlene Li and Brian Solis have penned a nice e-book that can help you better understand what a social business strategy is and judge whether or not your social efforts are, in fact, strategically focused. With the Altimeter Group’s normal quality of basing their assertions in research and case studies, The Seven Success Factors of Social Business Strategy outlines what you need to have for a solid strategic approach. It’s a nominal fee e-book (less than $4 for Kindle or Nook) and well worth the time and dollars invested. At just 100 pages, it won’t be a lot of sacrifice to learn a bit.
I love that Altimeter’s work is always rooted in business strategy. But I’m often frustrated that there’s very little in the way of how to take a strategy and implement it in these types of books. There’s great how-to here on programming and documentation and aligning the organization behind the goals. But where the Altimeter is awesome at helping you see how to draw up a playbook, they don’t seem to focus on advice to get your people actually running the play. I’m sure someone will chime in with the, “That’s what our clients pay us for,” and their impressive content is a great lead-in to the high-dollar consulting work. But from my own No Bullshit Social Media to this work, I think businesses need some more help turning strategy into tactics, not just coming up with strategy itself.
Still, you have to start with the strategic focus and this is a good place to start. Charlene and Brian are whip-smart and as experienced in building social business strategies as anyone. They are two of the main reasons Altimeter remains at the top of the social business game and will for some time. Learning from them is always a pleasure. Go read the book.