G2 Crowd Rates Best Social Collaboration Tools - Social Media Explorer
G2 Crowd Rates Best Social Collaboration Tools
G2 Crowd Rates Best Social Collaboration Tools
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We looked at G2 Crowd in November and I offered the opinion this was the kind of site I’d always wanted to build. It’s a sort of Yelp for business software where ratings and reviews of users told the story, rather than some analyst’s recommendation.

Today, G2 Crowd issued its first real rankings, this one on the best social collaboration tools. Salesforce Chatter, Lync, VMWare Socialcast and Podio each qualified as a “Leader,” meaning ti has a high customer satisfaction score and a substantial market presence. “High Performers” with good customer satisfaction ratings but smaller market presences included Wrike, Slack, Flowdock, Central Desktop and Confluence. Looking at the plotted chart, it’s clear that Salesforce’s Chatter stands out among this set.


Yammer, Jabber, Jive and IBM Connections were in the “Contender” category, meaning they had a strong market presence, but lacked in customer satisfaction scores. Bitrix24 was the only tool measured that was low in both customer satisfaction and market presence, according to the ratings and reviews on G2 Crowd.

So is this useful information? Certainly. But keep in mind that there are many other social collaboration tools not even rated. G2 Crowd only uses companies than have a minimum number of reviews (10, I think). So if your favorite tool isn’t there, perhaps you should go submit a review and encourage others to do so.

For instance, I have a client — Red e App — that is an outstanding internal collaboration tool, but is intended to be mobile-first and address a very specific market need. So comparing it to Chatter, for instance, is unfair since they address two very different problems. But it should be on the list, even if it’s not ideally labeled as an internal collaboration platform. (Yes, I’ve pointed out to the client we need to get some reviewers to head G2 Crowd’s way.)

And, as a bit of forthcoming to add to the disclosure, I’d guess Red e App would rank well in the customer service rankings but not as well in the market presence factors. I’d probably guess it would be around the same plot as Slack in the High Performers category. At least for now.

The point is that G2 Crowd is only as useful as the volume of its reviews. So the more we all add, the more useful this site becomes.

The premium content you can subscribe to on G2 Crowd features more than just the Social Collaboration Grid. If you’re in the market for a toolset — in social or beyond — it’s probably wise to give G2 Crowd a look see.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • Erica

    Great post! I feel like there is a lot of potential for G2 given that it uses “user-review” software which seems to be the way of the future. Yelp, as you mentioned, has gained such popularity given that it is driven by the people. People want to read reviews by other real people that will provide accurate and honest results. If I am choosing a restaurant to go to, I am 10 times more likely to trust review provided by people that have eaten at that restaurant and experienced it first hand than I am to trust a biased review provided by the restaurant itself. I think that user-reviews are the way of the future. While it may take some time for G2 to build its customer base, I can see it being highly productive and popular eventually.

  • Thanks for the (digital) ink, Jason! Glad our first report was helpful to you, and hope it is to your readers as well!

    You know, if any of your readers are interesting in reviewing Red e App, here’s the link: https://www.g2crowd.com/products/red-e-app/reviews

    (NOTE: If my comment didn’t make this clear, I work at G2 Crowd.)


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