SOLOMO SHOW EP 21: Journey of the Social Shopper, Why You Suck at Retweeting & More

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

Adam and Cory discuss the gender differences between popular social networks and what you should consider when developing your social strategy, the show’s upcoming appearance at the Social-Loco conference, weekly syndication on Social Media Explorer, and the new live broadcast that will take place every week on Google+ Hangouts On Air, Adam’s interview with Cady Condyles, Facebook and Bing teaming up to take on Google and what you should do to prepare, Adam’s social shopping experience while looking for a new pair of Vibram FiveFingers shoes and what smart companies can do to make sure they’re reaching this new market, Facebook’s new reach data on all timeline posts and what you should look for to optimize your reach, why you suck at Retweeting, Ford’s use of SoundCloud for a new Fusion promotion, the million fan video and whether or not that’s the best way to celebrate fan milestones, why paid media on corporate blogs is a bad idea, and more.

Show Notes:

• Chicks Rule?
• Social-Loco Conference
• Social-Loco Conference Tickets
• Social Media Explorer
• Google+ Hangouts On Air
• Cady Condyles
• Is Facebook Bing’s Secret Weapon
• Bing Social
• Vibram FiveFingers Shoes
• Warby Parker – Home Try On Program
• The Wirecutter
• Inside Facebook: Facebook Provides Reach Data Directly on Timeline Posts
• You Suck At Retweeting
• SoundCloud: Ford Fusion
• Nautica “All Fans on Deck” Millionth Facebook Fan Appreciation Video
• Lessons From A Horrible Social Media Strategy

Connect and Subscribe:

• SoLoMo Show on iTunes (For those that prefer their Podcasts straight up) –http://linkfrom.co/AvNgOH
• SoLoMo Show Blog (For show notes per episode and to subscribe to episodes via RSS or email) –http://linkfrom.co/zYlOrE
• SoLoMo Show on Facebook (LIKE us and join the discussion) – http://linkfrom.co/wRjP0x
• SoLoMo Show on Google+ (For the hardcore geeks and those who want to “Hang Out”) –http://linkfrom.co/wufUGF
• SoLoMo Show on Pinterest (Each video episode available for your repinning pleasure) –http://linkfrom.co/Hx219T
• SoLoMo Show on Twitter (Tweet us before, during and after the show and contribute to the discussion) –http://linkfrom.co/wo5igw