The Authoritative Book On Social Media Finally Published - Social Media Explorer
The Authoritative Book On Social Media Finally Published
The Authoritative Book On Social Media Finally Published

It seems like everyone who has a blog or presence of substance in the social media space is writing a book these days. In fact, I’ve actually had several people follow up an introduction to me with, “So what book are you working on?”

I’m not presently working on a book, thank you. When I have a good idea for one, I’ll let you know.

Yes, there are a handful of very good books out there that I would recommend people read if they are interested in learning more about social media, but if you or anyone you know is presently writing a book about social media, I would encourage you to save your energy and stop right now. The authoritative book on social media marketing has finally been published.

New Community Rules: Marketing On The Social Web - Cover ArtThe New Community Rules: Marketing On The Social Web,” by Tamar Weinberg offers it all. From the strategic approach to the on-the-ground tactics and tool review, this book will give you, your bosses, co-workers or clients, a top-to-bottom and side-to-side survey of the social media world. While the book is chock full of buzz words and terms like, “join the conversation,” “participation is marketing,” and “Twitter!” it is also chock-full-o practical goodness.

Weinberg’s first large-scale published piece has in-depth looks at goal setting in the social media environment, implementing strategy, blogging, micro-blogging, social networks, social bookmarking, social news, photography-video-podcasting and pulling it all together into a cohesive take-to-market approach. There are chapter sections on everything from blog carnivals to social media monitoring services to Flickr statistics. Weinberg leaves few stones unturned in showing you, your organization or your clients how social media can transform your communications approach.

The book is written in a very easy to read and understand format, almost a Social Media for Dummies format but polished and not condescending for the not-so-dummy. Other than not including more examples of social media monitoring services (one of my favorite areas of concentration), the only criticism I have of the book is that it covers so much of the social media space so well, I have no reason to even try writing a book. At least not one about social media.

Okay, enough with the gushiness.

Tamar and I are friends. She quotes me in the book and even includes Social Media Explorer in her recommended reading list in the back. It would be tough for me not to love it.

But Tamar also knows I’m going to call it like I see it and give her an honest assessment. And, frankly, she’s freakin’ nailed it.

Accuse me of playing favorites with a friend of mine all you want, but go buy this thing and read it cover-to-cover. You’ll learn a bunch from a master of this field and you’ll probably buy 3-4 copies for a few people you know who don’t quite, “get it.”

It’s that good.

The New Community Rules: Marketing On The Social Web,” is published by O’Reilly and can be had online at Amazon by clicking here or on the advertisement for the book on this page.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
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  • “Marketing on the social web” is important these days.I agree “join the
    conversation,” “participation is marketing,” and “Twitter!” it is also
    chock-full-o practical goodness.

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  • Sounds good. I am totally basing how good it is from your review, and since you say she nailed it, I think I will be getting a copy. Thanks! I'll let you know how it goes. :)

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  • secretsushi

    Based on Jason's shining review of the book I'd say it's a steal for what I just purchased it for from Amazon. I can't wait to read it.

    • Thanks A. I'm sure you'll get some good info out of it. I'm sure Tamar will love the feedback, too!

  • What level of social media user and marketer is this for? I have read a few books on the subject to learn from and always looking to read more to reiterate the point and embed it in my mind. Is this book for someone with a year of experience and a few books under his belt still good for? If so, any promotional copies?

    • Hey Craig,

      I think this book is good for the gamut. The experienced folks will have an instant resource to turn to for the areas they don't focus on (I'm going to use the social news and podcast/video sections routinely, for instance.) while the lesser experienced folks will not only have a great learning experience with the book, but then also have a reference to turn to.

      As far as promotional copies, I'd bet O'Reilly has a few. The address to hit them for the book is

    • Craig, as far as the level, I'd say there's beginner information in the book but probably even the most seasoned marketer can gain from some of the specific-community rules provided since it covers the nuances of sites like Digg, Reddit, Flickr, YouTube, and more. It really covers the gamut, or so I think!

  • Thanks Jason! I am working on an abstract for a business school class I'm hoping to co-teach on Social Media. Adding this sucker to the required reading…

    DJ Waldow
    Director of Community at Blue Sky Factory

    • Frankly, D.J., you could teach the whole thing from this book. It's as complete a manuscript as I've seen in this realm. Your students will be smarter for the recommendation.

    • Wow, I'm honored. Thanks so much — and thanks Jason for the stellar review!!!!! :)

      • Congrats on the new book Tamar. I've ordered it! Just one request, leave just a little room for my new book on social media marketing which comes out in a couple of months. And I hope after reading yours I'm not tempted to call my publisher and say “pull it!” :-)

      • Power of a recommendation, right? I've never met you or Jason in person. But…I've read much of what Jason has blogged and tweeted and have a ton of respect for him. If he endorses you, that's more than sufficient for me.

        Now time for me to learn more about YOU…

        DJ Waldow
        Director of Community at Blue Sky Factory


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