A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc. But how do all of these components come together to form a cohesive strategy?
Although I agree with the layers discussed in Jeffrey’s post, I have a slightly different view about what makes up the ‘meat’ of an effective content strategy. Check out the inforgraphic and read the Radian6 post.
Which strategic components do you think are most important? The comments are yours.