This past year made us rethink how we do things, from shopping to communicating and the way we spend our money. One thing that hasn’t changed is the fitness trend that people across the globe were already joining and, with the sedentarism that the past year brought to our lives, it’s only natural that this industry will see a boom in the next few months.
Yet, conditions are not the same as before. On the one hand, some people are still reluctant to be out in public, and with good reason, since we are not out of the pandemic woods yet, and the sanitary measures are still in place. On the other hand, the economy hasn’t come back to what it used to be.
This is why the fitness industry needs a new approach, and you could be one of those pioneers. To change the face of exercise spaces, you’ll need all the help you can get, so you might want to start thinking about commercial construction loans like this.
Revamp the fitness façade
It’s not that you have to completely innovate the industry, but you have to take your current circumstances to make some changes. Start your business model thinking of these things:
Define a very specific niche
This goes beyond thinking about women, people that need to visit a gym after work, or people with children. You have to think about specific current circumstances like sickness, new demographics, and even regular testing of customers. Think of what you would need and start from there to define who you would like to serve.
Create accessible packages
After using commercial construction loans to develop a fitness center, you might want to make the investment money back fast, but this doesn’t have to be at the cost of a few clients. Better to bet on volume and keep money coming in without hurting your clientele’s pockets. Think about a membership for machines that includes access to all classes, one for just a few classes, weekly payments to use certain facilities. The idea is that everyone finds a solution they can afford.
Have a professional sanitizing crew
Specialized cleaning in a gym was already a necessity, and now it has become the biggest priority since you could be bringing from 20 to 200 people in the same space throughout the day. Hire an around-the-clock staff or cleaning company that has knowledge of covid cleaning. This way, you can make sure your clients are secure. But you’ll also want to think of rules that everyone has to follow, like exercising with a mask on. Hard, but necessary.
Even though your core business is fitness, you’ll need to include satellite income. Special classes, a food court of healthy food, on-site nutritionists, conferences. Everything you can think of but with a very clear idea of health and fitness. Don’t compromise on the contributions you want to make to people’s safety and wellbeing.
Keep an online service.
A lot of people won’t leave their house yet, but they still need to be fit and healthy, so retain some of your original ideas in the midst of the pandemic or create new ones so you can serve people from their homes. You can use your own space and take advantage of downtime in different classrooms to stream routines.
Remember that there are still sanitary restrictions, so you won’t have many customers at once, so think about the size of the place you want to build with commercial construction loans. Take into account that you’ll have a lot of free room at certain times of the day so try to take advantage of them.