Optimization for search engines (SEO)
Search engine optimization (SEO) is a set of techniques for improving the visibility of your website in search engine results pages (SERPs).
To begin, you’ll need to investigate and comprehend the terms and phrases that your potential consumers use when searching for moving services in search engines. Then, at strategic spots on your website, you can incorporate those keywords. This will aid search engines like Google in comprehending the content of your pages and appropriately indexing them. You may also develop content that is relevant to your products and services to help your website rank higher in search results.
Create a Google My Business page and fill out vital characteristics about your business, such as location, hours, and contact information, to attract more local traffic. You’ll also want to note if you’re international movers or not. When individuals in your area look for movers, your business will be more likely to show up in the search results.
Finally, SEO aids your organization in increasing brand awareness and reaching a larger audience online.
Compare yourself to DIY movers
When it comes to marketing for your moving company, your initial inclination could be to target other local moving companies or even large franchises. While this is beneficial and eventually a significant part of moving company marketing, you don’t want to miss out on folks who are considering do-it-yourself moves.
According to MoveBuddha, about two-thirds of those who move do it without professional help.
Now, it’s safe to assume that many of those people cannot afford to hire professional movers. However, given the correct pitch, a large number of people would consider using a moving firm.
By ignoring folks seeking for do-it-yourself projects, you’re missing out on potential customers. If you’re international movers, you probably will want to portray yourself as more professional.
Paid advertising is costly, but the rewards are immediate.
Unlike SEO, where you must wait months for results, when you employ paid campaigns like Pay Per Click, you may expect leads and new clients the same day. Yes, you will pay more, so we recommend combining paid advertising with non-paid, or less expensive, options. However, this will pique your interest and help you pay some bills before the other campaigns go off.
Keep navigation simple and clear.
Pages such as “About us” and “Contact us” are required. Also, make your most important services visible in the main navigation. Make sure your homepage and primary navigation aren’t cluttered. Keep your primary menu to seven items or less. A marketing guideline states that if a consumer can’t see something within the first seven seconds of landing on your page, it doesn’t exist for them. As a result, make certain that the most important information deals/advantages/are the ones that produce the best first impression.
Get to Know Real Estate Agents
Realtors are the folks who know the most people who are moving. No one, that’s the solution! Realtors can provide a wealth of moving leads. As many realtors as possible should send you moving leads. Reach out to them, demonstrate that you’re a dependable and professional moving company, and urge them to refer their clients to you.
This Oklahoma City realtor offers a “Becky’s Favorites” list of suppliers who would be of interest to new home buyers. Make an effort to get on lists like this.
If I ran a moving firm, I would go out to each and every realtor in town to establish ties. I’d also become a member of and participate in all of the local real estate and realtor associations. Realtors are an excellent source of relocation leads.