December 13, 2013
I imagine you’d ruffle a few feathers among your Twitter audience if you were to tweet that you “own” them, but the fact is that a platform—access to an audience—has value, whether or not the...read more
September 10, 2013
Once again, Facebook has proposed changes to its governing documents, stating the social network’s right to incorporate users’ images into advertising. [Check out the redlined versions of the “Data Use Policy” and “Rights and Responsibilities”...read more
August 1, 2013
J.C. Penney made a colossal mistake when they changed their pricing structure, alienating their bargain-hunting base. The bungled strategy led to the departure of Penney’s CEO, Ron Johnson, but before he left, he did one...read more
April 15, 2013
Google is about to augment your reality. Google Glass adds an overlay of rich data to your real-time sensory experience. You can visually index your surroundings, conduct Google searches, capture and share pictures and videos,...read more
January 2, 2013
After the recent kerfuffle over Instagram’s terms of service, the powers that be went back to the drawing board and, in the meantime, reinstituted their previous terms about advertising that had not raised as many...read more
November 13, 2012
An overview of where you stand legally as of now on a few key sites, with a brief introduction to intellectual property as it relates to social media.
VIP Explorers Club
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