Two things have been taking over everyone’s online attention for the past couple of years: social media and video content. What’s more, the latter thrives on the former. If you’re finally thinking about including videos...read more

“You get what you pay for” is an adage older than the Pyramids of Egypt or Windows 8.1. And social media influencers are finding that saying to be truer than ever, when it comes to...read more

Nathan Pirtle’s journey to digital marketing success started with a cold tweet. The founder of Work With the Coach has helped some big names and big brands—Wyclef Jean, Nicki Minaj, Paula Abdul, MTV, Apple Music...read more

To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor...read more