Cases & Causes

Digital video is no longer an advanced marketing technique in itself – anyone with a phone can make a video. No, as more sites feature video content, the goal of such videos needs to shift...read more

By now, we all know that customers expect quality service on social media. However, you might be surprised to learn that men and women approach their online complaints differently. A study by digital commerce agency Corra...read more

When it comes to social media strategies, publicly traded companies are in a tricky spot. Unlike smaller start-ups, these companies are established and have an adequate marketing budget to allow them to experiment with new...read more

Today it is all about strategic marketing. Someone who is more than aware of that need, is Lee Odden, the CEO of TopRank Marketing. He is constantly mentioned in leading publications, including Forbes, The Wall...read more

You’ve read the statistics. You’ve read personal case studies, and you’re very well aware that social media is effective and growing — rapidly. It just isn’t working for you. Perhaps all these people who are...read more

Social media marketing is tough to do alone; you’ll need to understand your audience intimately, remain familiar and up-to-date with the latest trends and best practices, and be on call 24-7 to respond to customer...read more