Cases & Causes

In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over...read more

In some ways, virtual reality (VR) represents the promise of the future. It allows us to participate in a setting that isn’t actually present, but feels as if it could be. But in other ways,...read more

Opportunity is probably the last word you’d associate with bankruptcy; yet that’s the term Avaya software had in mind when it filed for Chapter 11 in January of 2017. Instead of panicking over its $6...read more

Although Snapchat is one of the most innovative social media platforms out there, it is certainly not the most profitable. The brand lost $1 billion alone last quarter, forcing marketers to question Snapchat’s future as...read more

It’s no coincidence that Snapchat and Instagram share many of the same features. Since the two social media platforms started going toe-to-toe, Instagram has always seemed to reproduce Snapchat’s successful developments. Stories, selfie filters and...read more

Although the number of Twitter users continues to grow year after year, the site’s popularity may soon be in jeopardy. Forbes predicts that the social media platform’s US base will slow in growth in the...read more