Cases & Causes

To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor...read more

The internet is arguably the greatest of humanities achievements. It allows us to access nearly all of civilization’s accumulated research and information in a matter of seconds. The highspeed sharing of information is what the...read more

We often hear about the ways social media breeds unhealthy habits, like addictive scrolling, jealousy, and self-comparison. In fact, a recent study found that out of five popular social media platforms, Instagram, where people display...read more

An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow...read more

In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over...read more

In some ways, virtual reality (VR) represents the promise of the future. It allows us to participate in a setting that isn’t actually present, but feels as if it could be. But in other ways,...read more