Cases & Causes

Facebook has had a rough year. Every since the 2016 Brexit referendum and US Presidential election, public scrutiny on the social media giant has intensified. Millions of people said they would ditch the platform, including...read more

As a person in the 21st century (with wi-fi and the latest technology), it’s likely that you know and understand what social media is, right? Just a quick glance at your cell-phone and a tap onto...read more

To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor...read more

The internet is arguably the greatest of humanities achievements. It allows us to access nearly all of civilization’s accumulated research and information in a matter of seconds. The highspeed sharing of information is what the...read more

We often hear about the ways social media breeds unhealthy habits, like addictive scrolling, jealousy, and self-comparison. In fact, a recent study found that out of five popular social media platforms, Instagram, where people display...read more

An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow...read more