News & Noise

When you think of social selling platforms for B2B, LinkedIn is probably the first one that comes to mind. Whereas social media sites like Facebook and Twitter are informal by nature, LinkedIn provides a professional...read more

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1...read more

This past week, the world’s brightest business and technical visionaries gathered in Las Vegas at PegaWorld, hosted by Pegasystems. Our own leading Renegade, Drew Neisser, was in attendance and met up with Pegasystems’ Vice President...read more

SNL cast member Cecily Strong wrapped up an invigorating Day 1 at social media conference “The Social Shake-Up” with the timely quip, “Politically, we all agree on dogs.” Strong was there as a guest of...read more

It would seem that free money does indeed come at a cost. For the past couple of years the FTC has taken a keen interest in the Influencer Marketing space; fining big brands such as...read more

In February, the National Advertising Division (NAD) took action against Fit Tea and the Kardashians for their failure in disclosing that their social media posts regarding the product were, in fact, paid advertisements. The NAD...read more