Tools & Tips

Hashtags were originally used as a grouping mechanism on Twitter. Users added hashtags in hopes of connecting their tweets to others on the same subject. That made it easy to search for a hashtag, instantly...read more

If you haven’t fully embraced social media for your small business, it’s time to rethink your marketing strategy. As of April 2019, there were approximately 3.5 billion active social media users worldwide. That means that...read more

The Internet has made it easier than ever for musicians to spread the word about their music. With so much competition, however, it can be hard to stand out from the crowd. The tips below,...read more

With over 1 billion monthly active users, it’s no surprise that many startups wish to use Instagram to increase their online presence and generate excitement for their growing business. The fact that Instagram accounts generally...read more

Having trouble growing your brand? Combining experiential and influencer marketing strategies might just be what your campaign is missing. Marketers have long segmented events and social, allotting each a distinct budget and entrusting the roles to...read more

You have been using social media to engage with your audience and grow your business. But now you want to start using it to generate more sales. That is a great idea! In fact, social...read more