Tools & Tips

The meaning of “freelancer” was originally a mercenary fighter, paid to do jobs most people wouldn’t do. Times have changed since this term was coined nearly 200 years ago. The original freelancer jobs still exist,...read more

Email marketing is the big brother of social media. It was the first digital means to directly market to customers. Today, these two channels can work in tandem to significantly increase engagement. Using the right...read more

Hashtags remain a crucial component of Twitter marketing strategy for marketers and brands worldwide. In fact, more than 47% tweets are accompanied by hashtags. Here’s why: Tweets with hashtags receive 2 times more engagement than...read more

It’s hard work building a business, but you did it anyway because you’re a born entrepreneur. Now that you’ve started a small business though, it’s time to manage it. This can seem overwhelming at first,...read more

Do you want to monetize your influence without selling others’ products? Online influencers are often bombarded with requests to work with brands, with these collaborations nearly always taking the form of sponsored content on the...read more

Email marketing campaigns show no signs of slowing down, with analysts reporting that email campaigns are still 40 times more effective in landing sales than social media platforms like Facebook and Twitter. How can marketers...read more