Tools & Tips

Let’s be realistic: the number one aim for all brands is to grow revenue. In the business environment, marketers try to reach potential clients who may increase sales. They keep a sharp focus on their...read more

Curiosity may have killed the cat, but in truth, nary a marketer—let alone one of the renegade variety—succeeded without a deeply inquisitive nature. It’s not enough for us to know that something worked; we must...read more

If you’re in sales or marketing, then you’re intimately familiar with the sales funnel and the challenges of translating leads to wins. Most practitioners chalk up holes in the sales funnel to a lack of...read more

When you think about hiring new talent or motivating your employees, you might initially think about HR. Or in any case, you probably don’t associate those business functions with marketing. That’s not the case for...read more

Linqia, a leading influencer marketing platform conducted a survey and discovered that 94% of marketers found influencer marketing to be highly effective. As a result, Linqia predicts that influencer marketing budgets are likely to double...read more

Federico Cella is the Founder and CEO of Lynkos, a B2B social networking platform that connects businesses with new leads across the world. Recently, we asked Federico about why social networking is key to a...read more