Movers & Makers

Marketing is all about developing relationships with audiences. Take it from Manny Rodriguez, the CMO of UCHealth and a true renegade thinker. Rodriguez changed the university clinical network’s image by marketing for people, not to...read more

Slow to housebreaking and quick to bite my pant legs, after two months of frustration I declared, much to my wife’s shock, our new puppy Louie was my “worst dog ever!” Blinded by memories of...read more

If you think developing an integrated marketing strategy sounds challenging, just imagine how difficult it must be for a global brand! That’s what Kofax Limited needed to do when Lexmark International, Inc. acquired it in...read more

Jay Baer, the founder of Convince & Convert, is a genius when it comes to developing social media and customer service strategies. He has helped countless big name companies, including Allstate and The United Nations,...read more

The best ideas rarely come from conventional sources, and Coss Marte is hardly a conventional source. Marte first experimented with entrepreneurship as a teenager, selling goods in front of bodegas in New York City. By...read more

The great Teddy Roosevelt once said, “Speak softly and carry a big stick.” For marketers, the goal should be to speak clearly and carry a big heart. Get on your customer’s level, use language they’ll...read more