public relations

If you’re a public relations or communications person who works with bloggers, you’ve probably figured out by now that every blogger is unique. Pitching bloggers is not the same as pitching traditional journalists, because every blogger is...read more

Funny how things work out. You’d think “journalism” was dead as a door nail. Newspapers, magazines and TV news are in decline, and the golden age of reporting dating back to Watergate is long over....read more

Public relations professionals responded en masse to last week’s post offering some guidelines for email pitching. My assertions that PR outreach via email is, indeed, a commercial communications and, thus, falls under the regulatory purview...read more

I’ve always considered myself a public relations professional by trade. Even when the general perception of PR isn’t all that good, I still try to advocate for stronger ethics, better measures and more honorable tactics...read more

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies. So, I sent a tweet. It...read more

Because I work with a number of PR firms, and have worked for a PR agency in the past, I’m well aware of the difference in pitching bloggers vs. journalists.  The problem is, most PR...read more