August 12, 2020
Over 2 billion people use YouTube every month. And they watch 5 billion videos every single day. It is a great platform for anyone who wants to build a presence with video. But the competition...read more
March 19, 2015
The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we...read more
February 27, 2015
Avoid committing crimes against humanity by making sure you are using goals on Google Analytics to effectively evaluate your digital presence and advertising. Sure, that statement might be exaggerated, but there is still some validity...read more
February 19, 2015
With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through...read more
February 18, 2015
With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through...read more
February 10, 2015
Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen in order to answer why changes are occurring. There are many valuable insights to be had from these reports that...read more
by Morgan Lucas |
February 4, 2015
