March 19, 2015
The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we...read more
February 27, 2015
Avoid committing crimes against humanity by making sure you are using goals on Google Analytics to effectively evaluate your digital presence and advertising. Sure, that statement might be exaggerated, but there is still some validity...read more
February 19, 2015
With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through...read more
February 18, 2015
With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through...read more
February 10, 2015
Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen in order to answer why changes are occurring. There are many valuable insights to be had from these reports that...read more
February 4, 2015
From meeting Tom Brady to biking 50 miles with Miss USA, from competing in the Bahamas at Miss Teen USA to appearing on the cover of a magazine, undeniably, my experience as Miss New Hampshire Teen...read more
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