social business

Becoming a social business doesn’t happen overnight. After all, just launching a new Facebook page or a new Twitter account doesn’t mean that your business is “social.” Being a truly social business means that social media...read more

Marketers look to social media to evaluate even traditional media buys. You may think of print magazines as old-fashioned, but a new report from shows many have evolved to find the social media sweet spot.

This infographic was inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group. Using a blend of research and real world client...read more

Charlene Li and Brian Solis have penned a nice e-book that can help you better understand what a social business strategy is and judge whether or not your social efforts are, in fact, strategically focused. With the Altimeter...read more

Marketing is becoming a very different business. I’m not talking about the new tools and platforms. I’m talking about how marketers themselves have to change the way they think about the people they reach.  That...read more

Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come a long way since the days when businesses debated if they should be participating in social media. Now, it’s about...read more