Today's Social Business (INFOGRAPHIC)
Today’s Social Business (INFOGRAPHIC)
Today’s Social Business (INFOGRAPHIC)

There is a lot of buzz about social business. Experts are creating models, defining solutions, developing processes and new methodologies like it is a new problem to be solved. Is it a new way to approach an old problem?

Michael Brito, SVP, Social Business at Edelman Digital presented on this topic, Beyond a Buzzword, at Explore in Orange County. He agrees that today’s society is constantly flooded with content. As ordinary people can embrace this new world of communication with no boundaries anyone can grow their own influence to impact businesses and governments. The “multi-screen economy” we currently live in is creating an attention deficit disorder to the digital marketer profession. We need to roll up our sleeves and get serious.

Social media is the bright shiny object. Let’s stop tweeting, liking, pinning and checking our mobile phone for the next two minutes and get to business with a glance and go graphic that represents social business, its definition, challenges and the outcome of what a successful social business could be.

Now that you’ve fed your brain with some eye smarts, you may commence the tweeting, liking and pinning and share the glance and go graphic if you’d like. Please do! 

You can also click away to register for the next Explore event in Portland so you can experience Michael Brito’s presentation for real. He, along with top grade speakers like Scott Stratten, Jay Baer, Nichole Kelly and Jason Falls and more will present the latest and greatest tips and trends that impact today’s businesses including social media and communications. Want to get $200 off the full ticket price? Just use this promo code: ILOVESME when you register. You can remember it as “I loves me,” but just know that it is really “I love SME.”

See you in Portland!  #GoToExplore

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About the Author

Andrea Cook
Andrea Cook is a live media expert who provides key services that grow brands + buzz. With an eye for visual integrity, heart for truth and love for market growth, Andrea blends her role as an art director, editor and publisher in today’s digital, social and mobile media era. Founder and owner of The Midas Center, a consultancy and cowork space and publisher of iHEART Green Media, Andrea is a pioneer, community builder, coach and consultant for hire. Services vary, Live Event Coverage preferred. She can be reached via Twitter @andreacook.

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