social media listening

Juggling an online presence to a single channel is a job in itself, which is why more businesses and brands are constantly seeking a single place to manage it all. There is a constant need...read more

Jason Falls introduces AboutLocal, a free platform to monitor and listen to social media conversations located around a business location.

So, Facebook turned 10 this past February. Ten! That’s double digits, big boy age. Facebook can walk to the store to buy candy by itself now. Ten is a big milestone. For a lot less...read more

In case you missed the memo and the pre-recorded fanfare: we’ve just entered the second era of social media marketing. The first era was all about figuring out just what kind of beast had been released...read more

Social engagement is quickly becoming a critical component of any social media program.  Because as far as use cases go, it is becoming one of the most critical elements in bridging the gap between the...read more

Well, we are definitely in the midst of the rise of social media…  It is no longer a fad.  It is no longer weird.  It is no longer just your kids on there.  The stodgy...read more