The digital marketing trending is changing all around us. Social media is vigilant and your brand is among its discussions. Initially, brands used surveys and focus groups to gather feedback. Social listening allows you to gather insight, look into the problem and generate leads through customized solutions.
A good social listener is able to generate leads, create content their audience finds resourceful and improve their overall customer experience. It demands deep analysis so as to gain clarity from a conversation. Here are ways to generate business leads using social media listening.
Learn Their Language
To convert your target audience into customers, you have to communicate in their language. This way you can position your message to those who want to use your brand in a relevant manner. Gathering your target market’s data should be your first step. Find the common phrases you can track.
The common phrases will lead you to the content they are interacting with and the competitor pages. Do your own research and come up with words that may translate into topics or hashtags your target audience uses. You will able to use these keywords to optimize your content for your target audience.
Create Social-lead Gathering Campaigns
From the list of keywords you created, choose those that are most relevant to your brand. Monitor each of them using a social listening tool. Most tools will give you daily reports on mentions. Check the daily mentions of keywords that matter to your business.
Reach out to those interested in your services and engage in meaningful conversations. This is a chance to connect with them, make them understand your brand and that will transform a lead to a sale.
Wow Customer Experience
One of the major reasons why people shift from one brand to another is as a result of poor customer service. Through social media listening, you can create exemplary customer experience by:
- Responding to complaints and questions quickly- Ensure you have a system of responding to potential and current customers
- Gather feedback- Listening to your clients helps you solve numerous problems at once.
- Create solutions- Don’t only focus on your brand mentions. Offer to advise, answer questions and give guidance to questions relating to relevant keywords. You might just convert someone into a client.
Engage With Influencers
Based on research, influencer marketing brings about higher ROI. Collaborating with a like-minded influencer will help you utilize their immense influence and audience. Check out the hashtags and keywords influencers’ use that could be of lead to your niche. Add them to the monitoring tool and continue analyzing posts and tweets of the most active influencers.
Create a campaign just like you did for clients. Be sure to contribute to social media conversations when appropriate. By doing this, you get to reach a new market and increase awareness around your products.
Follow Industry Hashtags
Keep an eye on the industry hashtags. You may find your niche’s most used hashtags using various tools. After identifying the most popular keywords, monitor them using your social media listening tool for alerts. Look out for emerging trends and how people are responding to them. Do they need something? Solve their problem
Never Stop Learning
The only permanent thing is change, and to stay relevant you need to learn new things. Dig into your industry in any way possible. What brand is your inspiration? Check their strategies and how they implement them.
This will give you new ideas and trends that can be valuable for your business. NetBase uses social media listening to generate leads for your brand and discover new opportunities. Be the trendsetting brand in your niche!