Month: October 2007

Everyone is talking about social media and social networking as marketing tools these days.  Reaching consumers in the online world is affecting every marketing decision made by CEOs and CMOs today, imposing drastic effects on...read more

A friend of mine told me once that the problem with advertising folks is that they transfer demographic thinking to their clients. He said something along the lines of: “Advertising has always been putting the...read more

One advantage to working with clients who utilize multiple agency partners is the opportunity to share. Not only do you share work and responsibilities, but the opportunity exists to share knowledge. Okay, when it comes...read more

Despite my fear of giving away pertinent insight, this blog post was necessary to prevent by feeble brain from imploding. While discussing the explosion of social media and networking trends of Web 2.0 with a...read more

Browsing the web tonight I checked in at Search Engine Land to read Danny Sullivan’s preview of the upcoming Wikipedia Clinic he’s leading at SMX Social Media in New York City. I’m attending the conference...read more

As I pointed out in a previous post, much of the impetus for this blog is an ongoing conversation with Crystal Peterson, Doe Anderson’s Sr. VP and Director of Human Resources, about the deliniation between...read more