Social Media Marketing

Digital marketing professionals have a lot of opportunities to lower their tax obligations through qualified expense deductions. That is because, as they are performing marketing duties and growing their business, they are incurring necessary business...read more

In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms...read more

It’s not an overstatement to say that emojis are all over social media these days. It’s almost guaranteed that any popular Instagram post will have at least one emoji in the caption, and many tweets...read more

Instagram is a diverse platform, with users from all walks of life sharing their photos and stories. People share for various reasons. Whether it’s to make personal connections or to increase retail sales, most users...read more

We are already in the middle of the year-end holidays and for those who are still figuring out how to get the best out of the social media during this season, we have culled out...read more

It’s been a busy 12 months for the social media industry, and the next 12 months look to be just as busy. Here is a brief overview of what we might expect in 2019… Paid...read more