Social Media Marketing

Social media is generally thought of as a tool for marketing and customer service. However, its value runs much deeper than this. If you want to take full advantage of Facebook, Instagram, Twitter, and other...read more

Deploying social media as part of your overall digital marketing mix can be an important way to build brand awareness, attract new customers, and sell more products. However, every now and then, a few tweaks might...read more

Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and...read more

When most digital marketers hear the terms “artificial intelligence” or “machine learning,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. As a result, they might assume AI couldn’t possibly...read more

In today’s technology-saturated world, businesses must be as tech-minded as ever. If you thought you were covered by simply having a website for your business, think again! Websites are standard fare for businesses today, and...read more

Why was it, strangely, such a day of ‘relief’? Why God, oh God, was the very first public social media suicide, for me, such a day of happiness, liberation and relief, when for the rest of...read more