Online Public Relations

The process of growing a business has changed immensely with technology and the internet. Traditional marketing techniques while not irrelevant are not as effective as online marketing because of the potential reach something like a...read more

Lawyers understand the importance of referrals and positive word-of-mouth marketing, but many overlook the importance of online reviews. Online reviews aren’t just for restaurants and retail stores. Your clients also want the opportunity to share...read more

A new survey of blogger and media editors shows interesting insights into their personalities and preferences for being pitched by PR professionals.

When your organization finds itself needing to handle a crisis, one effective tactic is to become your own critic. Jason Falls explains.

A horrendous, three-week stint at an Olive Garden was the worst, but most useful job Jason Falls ever had. It helped him learn his limitations which led to better jobs down the road.

Jason Falls explains how the techification of the business world leads CEOs to under-value public relations and other brand marketing channels. He says direct response marketers rule the world and PR is in jeopardy.