Online Public Relations

When your organization finds itself needing to handle a crisis, one effective tactic is to become your own critic. Jason Falls explains.

A horrendous, three-week stint at an Olive Garden was the worst, but most useful job Jason Falls ever had. It helped him learn his limitations which led to better jobs down the road.

Jason Falls explains how the techification of the business world leads CEOs to under-value public relations and other brand marketing channels. He says direct response marketers rule the world and PR is in jeopardy.

There is no Easy Button in social media marketing, but Jason Falls says there's one scenario that can get you awfully close.

Jason Falls says public relations pitches are marketing communications and should thus be governed by CAN-SPAM. That would send many PR firms into violation of U.S. law.

There’s been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related to a brand’s blogger outreach program. The brand in question is KFC, and (from what I understand, as I wasn’t...read more