The process of growing a business has changed immensely with technology and the internet. Traditional marketing techniques while not irrelevant are not as effective as online marketing because of the potential reach something like a...read more
Lawyers understand the importance of referrals and positive word-of-mouth marketing, but many overlook the importance of online reviews. Online reviews aren’t just for restaurants and retail stores. Your clients also want the opportunity to share...read more
Jason Falls explains how the techification of the business world leads CEOs to under-value public relations and other brand marketing channels. He says direct response marketers rule the world and PR is in jeopardy.