Social Media Research

Advertising can be a big commitment. However, it can also prove costly. And while we know that brands are prioritizing their brand awareness efforts in the coming year, there isn’t a marketer on the planet...read more

The U.S. military flies 70,000 lbs of baby formula to America every month in late May to alleviate the country’s current shortage.  It was another troubling development in what has become a national supply-chain crisis...read more

In the last few years social media platforms have seen a remarkable user and engagement increase. Many brands are now spending big on this platform and turning to influencers for more intimate (and potentially profitable)...read more

Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion....read more

Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, U.S. streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of...read more

Television viewing, like other activities has its historical norms. Many are influenced by the calendar. However, streaming continues to grow and claim 31.9% in total television time. May is traditionally the month that TV viewers...read more