Social Media Measurement

Today’s marketers have a bevy of channels to choose from. Despite the plethora of options, the job is to drive sales in some form or fashion. With that single-minded goal, marketers often have to place...read more

With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through...read more

With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through...read more

Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen in order to answer why changes are occurring. There are many valuable insights to be had from these reports that...read more

Over the long weekend, I had some time to reflect on last week’s post on how hard it is for organizations to keep high performers because they make magic. I’ve come to realize that making...read more

Jason Falls explains that not all business objectives can be measured in terms of ROI. And that's ... okay.