Social Media Measurement

Social media is a huge part of running a business these days. Even if you have a brick-and-mortar store in the middle of a city, many of your customers are still going to look for...read more

If you’re on social media often, you’ll find that people love quotes. There’s inspiration and feelings that quotes provide that aren’t often possible to express in a person’s own words. And the reshares, likes and...read more

Instagram is projected to have 111 million users in the United States alone by 2019. Most popular with teens and young Millennials, Instagram’s visual platform provides a great opportunity to build brand awareness. But keeping...read more

The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we...read more

Today’s marketers have a bevy of channels to choose from. Despite the plethora of options, the job is to drive sales in some form or fashion. With that single-minded goal, marketers often have to place...read more

With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through...read more