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As Drake’s “In My Feelings” song tops the charts and Shiggy’s viral “In My Feelings” Challenge continues to injure those seemingly desperate for online fame, I find myself in my feelings (go figure) about the concept of empathy. First off, I...read more

The celebrity endorsement industry enjoys over 100 years of success in traditional forms of media such as TV, radio, and print. However, it’s clear that the media landscape is changing. Companies are straying from traditional...read more

In waves of change and tribulation, the lessons always follow. It is in these storms where we may find what matters most, leading ourselves to shore with strong values as our sail and a distinct...read more

In the modern world of sales and marketing, influencers can play a pivotal role in the growth or demise of a brand or product. This has long been the case, as an endorsement from the...read more

E-mail marketing is a game-changer in every retail industry; from the brick-and-mortar shop down the corner to the biggest e-commerce store. Customers who buy products through email spent 138% more compared to counterparts who didn’t...read more

Facebook has had a rough year. Every since the 2016 Brexit referendum and US Presidential election, public scrutiny on the social media giant has intensified. Millions of people said they would ditch the platform, including...read more