Digital Marketing

The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social...read more

I am an avid listener of The Beancast, so I’m excited that this week’s “Listen To This” post is inspired by Bob Knorpp and his guests (Winston Binch, Scott Monty, and George Parker). Per usual, the entire...read more

It’s true, I can get pretty preachy about stuff from time to time and sometimes, I admit, some of my ideas are lofty and esoteric and occasionally unrealistic in practice. I can be very pie...read more

How transparent should agency and client partners be with one another? Transparent enough that when an organization asks you to co-present with your client at a committee meeting on how you two work together to...read more

Much has been made of real-time or agile marketing. In fact, I wrote a little post about it myself some time ago. But recently, agile has come up time and again and it is something...read more

Many of us spend our career on one side of the table: Brand side or agency side. Expectations are set based on the experiences we have with those on the opposite end. I have spent...read more