Digital Marketing

For the past couple of years, several online marketers have shifted away from traditional advertising options to video marketing. This aligns with the growing preference for visual content by online users. According to the latest...read more

When someone else is the target of a data breach, you might think you couldn’t possibly be held responsible. That holds true in some cases, but when you’re working in a digital world where outsourcing...read more

Digital marketing is one aspect of business that’s easy to streamline. But the problem with relying on automated tools and platforms for everything is they remove you from the equation and teach you to rely...read more

There is often a lot of confusion between marketing and advertising, and what each one really means. While they are very different, they are both required in order to create a successful business. There are...read more

Reaching an audience and convincing them to buy your product, use your services, or follow your brand involves a multitude of strategies. Search engine optimization (SEO), landing pages, calls to action, lead magnets, and pay-per-click...read more

When you sit down to write content to fill your content marketing calendar, you’re taking time to create content that you believe will win over your target audience. It might sound simple, but weak content...read more