Social Media Monitoring

The number of high profile Instagram users appear to be growing by the day, and the social media platform is taking steps toward improving their strong presence and reach. Instagram is testing new “creator accounts,”...read more

Today, social media accounts often serve as the first point of contact between a brand and a potential customer. Whether a customer has discovered your content organically on a platform or proactively sought out your...read more

Jason Falls introduces AboutLocal, a free platform to monitor and listen to social media conversations located around a business location.

In case you missed the memo and the pre-recorded fanfare: we’ve just entered the second era of social media marketing. The first era was all about figuring out just what kind of beast had been released...read more

Venuelabs research shows keyword-based monitoring services like Radian6 or Sysomos may miss a lot of mentions of the brand -- those found on storefront pages on services like Yelp, UrbanSpoon and more.

In Part 1 on this topic I wrote about why it’s so important that businesses of every size and type get on board with online reputation management.  I also discussed the importance of “listening” to what’s...read more