Social Media Monitoring

Jason Falls introduces AboutLocal, a free platform to monitor and listen to social media conversations located around a business location.

In case you missed the memo and the pre-recorded fanfare: we’ve just entered the second era of social media marketing. The first era was all about figuring out just what kind of beast had been released...read more

Venuelabs research shows keyword-based monitoring services like Radian6 or Sysomos may miss a lot of mentions of the brand -- those found on storefront pages on services like Yelp, UrbanSpoon and more.

In Part 1 on this topic I wrote about why it’s so important that businesses of every size and type get on board with online reputation management.  I also discussed the importance of “listening” to what’s...read more

We all know that social media data is driving us towards thinking about our business differently.  Whether it is engaging your consumer demographic in new ways: engaging with customers on a Facebook fan page or...read more

I’m sure that we all understand that our business’s (as well as our personal) reputation on the web is critical to our success and ability to prosper. In the prehistoric ’80s and ’90s, businesses and...read more