Social Media Training

So you’ve had a car accident, and survived it fairly well, pretty intact. Now what? Well, you could start texting everyone you know to explain the close call you’ve just had, making sure to include...read more

For years, we’ve been hearing rumors that the big social media platforms have been looking for ways to remove the “like” button. Facebook, for example, has already added reaction buttons to posts, in recognition that the purely...read more

Too often, businesses think of social media only in very fuzzy terms, without actually drilling down into the specific reasons why they are using it. But companies at the leading edge of social media are...read more

Becoming a social business doesn’t happen overnight. After all, just launching a new Facebook page or a new Twitter account doesn’t mean that your business is “social.” Being a truly social business means that social media...read more

In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms...read more

For any small business, a social media policy should clearly outline how all employees should conduct themselves online – such as the type of content they can post, how they should interact with people online, and...read more