Content Marketing

Product launches are exciting, but they’re also challenging. Maximizing visibility is the key to generating sales, but how do you ensure that your product gets in front of as many eyes as possible? You can’t...read more

Content marketers tend to build their strategies around “evergreen” content; as the name suggests, this type of content is relevant indefinitely, year-round, without being tied to news, events, or seasons. This content is frequently viewed...read more

Unless you’re in the business of catering to impulsive buying decisions, you’ll need to consider the distinct stages of the buying cycle in your industry—and cater to those stages in your marketing and advertising. One...read more

Content creation can be a challenge depending on how you look at it, especially if you are looking to use it with social media. With the right content creation tips, you will not have any...read more

Social media has become an outlet where everyone is trying to say what they need to say in as few words as possible. And it’s not that there isn’t much to say; it’s more of...read more

The copy placed on social media sites such as Facebook is an important aspect of any marketing campaign — or it should be. Facebook has over 2 billion active viewers each month, and only a...read more