What Is Geo-Targeting And How Can It Help Your Business?
The effectiveness of just about any advertising campaign can be improved markedly if messages, notifications...
Christian Zilles
Christian Zilles Becoming a Social Media Influencer – The 3 Keys To Winning
Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim...
Social Media Marketers Continue To Explore The Use Cases For Big Data
The use of data has always played a role in helping to map out new...
How To Solve The Five Most Common Social Media Problems
Deploying social media as part of your overall digital marketing mix can be an important...
How AI And Machine Learning Can Supercharge Your Social Media Marketing
When most digital marketers hear the terms “artificial intelligence” or “machine learning,” they naturally think...
Social Media And The End Of The News As We Know It
The way that people get their news has changed forever, and you can largely thank...
Taking Advantage Of AI In Social Media Marketing
The really exciting part about artificial intelligence (AI) is that it is finally moving from being just...
What You Need To Know About The Current State Of Social Media
For digital marketers, the annual “State of Social Media” report from Buffer has become an...
A New Way To Think About Social Media Influencers
Amtrak has a new twist on the classic social media influencer strategy. As part of...
The Case For And Against Using Facebook Video For Marketing
For the past 18 months, the official line coming out of Facebook HQ has been...
Tips For Tying Social Media To Your Organization’s Bottom Line
Too often, businesses think of social media only in very fuzzy terms, without actually drilling...
The 6 Steps To Becoming A Social Business
Becoming a social business doesn’t happen overnight. After all, just launching a new Facebook page...