5 Reasons to Consider Building Your Own Community
These days, social media channels are endless (and growing!) and it can be confusing to...
Cases & Causes
Chip Rodgers 3 Billion Social Shares Analyzed: Lessons From the Internet’s Most Viral Content
By looking at over 3 Billion article share counts and sentiments across networks and publishers, Fractl...
Ashley Carlisle An Open Letter from a Millennial to Generation G*
To Generation G* (a.k.a. The “Grumpy Generation”, a.k.a. our Baby Boomer Bosses); A reporter in...
Jarrell Chalmers Why I Was Dead Wrong About Snapchat
When I’m wrong about something, I admit it. I don’t shy away from my errors...
Bill Carmody Social Media Will Make Donald Trump Our Next President
It’s on. Since Hillary Clinton became the official nominee for the Democratic Party, the race...
Katie Meyer A Millennial’s Guide to Generation “E”
I graduated college in 2015 with a degree in political science — and no hope...
Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company
Before I became publisher of Social Media Explorer, Jason Spooner wrote a singling out Cost...
Drew Neisser What We Can Learn From the Failure of Blab
The social media community is reeling and in an uproar from the sudden closure of...
Suzie McCarthy What Happens When Your Audience Isn’t Your Target
As I was analyzing the online audience of a recent brand, I discovered that its...
Jason Falls My Changing View for Facebook Advertising
Like many of you I am a user of Facebook, often logging in multiple times...
Frank Eliason Micro Influencers: When Less Is More
Influencer marketing has been gaining momentum amongst brands. Particularly in a climate that gets easily...
Katalina Bock Is Facebook a Colossal Waste of Money?
Is it blasphemy to call out the most powerful social media channel ever built as...