Full Editorial Should Big Brands Go Local?
We’ve talked before about the relevancy bulls eye. The more relevant your message is, delivered...
Jason Falls The Best Laid Deals Oft Go Astray
Klout is gaining traction with casual internet users, but companies need to be careful about the process behind targeted giveaways.…
Ike Pigott Brighter Smiles Through Social Media?
Our grand prize winner for Social Media Explorer’s free passes to last week’s BlogWorld &...
Online Brand Sentiment: Which Brands Win & Lose Online
Warning: The crux of this post surrounds the word “shit.” It’s not used to be...
Social Media Success In 40 seconds Or Less
I was waiting for friends to meet me for lunch near Union Square the other...
Ilana Rabinowitz The No Bullshit Virtual Book Tour Event Is Live
For anyone who missed Tuesday’s No Bullshit Social Media virtual book tour event hosted by...
On Taking Advice From Experts, Data And More
On Saturday at BlogWorld & New Media Expo in Los Angeles, I gave a talk called,...
Lessons of the Exterminator: Transforming Your Social Media, One Customer at a Time
I guess it was inevitable, but we’re quickly seeing companies dividing up into two social...
Mark Ivey No B.S. SEO?
No, I’m not writing a book on SEO, but I Erik Deckers and I have...
The Future of Sentiment Analysis
As Jason has reported before here, sentiment analysis is a tricky thing. Even humans disagree...
Adam Helweh Socmetrics Offers Fast, Simple Influencer Identification
A new influencer identification tool has emerged that has quite a bit of promise. Socmetrics,...
Have We Grown Weary Of Brand Attacks?
The dust has settled from the Ragu Hates Dads incident from a few weeks back....