altimeter group

Charlene Li and Brian Solis have penned a nice e-book that can help you better understand what a social business strategy is and judge whether or not your social efforts are, in fact, strategically focused. With the Altimeter...read more

Although social media continues to thread its way into the fibre of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development...read more

The next step for organizations that are comfortable with the content side of social media is the development of a strategy and tactics to measure the performance of their social media activity.

Altimeter Group is conducting another extensive research project around social media in the enterprise or large company. They asked if I would share that information with you in order to encourage you to participate if...read more

Jeremiah Owyang of the Altimeter Group released a report today called, “Career Path of the Corporate Social Media Strategist.” It’s the result of months of research and interviews with enterprise-level (companies of 1,000 or more...read more

In order to tap into the true potential of social media, businesses will have to make a cultural investment – and begin the process of evolving into social organizations.  This integration of social communication within/across...read more