The Single Best Way to Protect Your Company from a Social Media Crisis
Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact,...
brand ambassadors
Peter Friedman 10 Sure-Fire Ways To Alienate Your Brand’s Most Devoted Advocates
Congratulations! Your brand is now the toast of the digital marketing world. That kooky user-generated...
Jordan Cooper Brand Evangelist Jobs: An Oxymoron?
Good morning, folks! My name is Jordan Cooper and I’m the official brand ambassador of...
What Is Our Advocacy Threshold?
Chatting with Chris Baggott is always enlightening. He not only co-founded Exact Target, one of...
Jason Falls The New Old Doe-Anderson Emerges
Forgive the self-promotional tone of this, but I have a story to tell about where...
How To Build A Community Of Brand Enthusiasts
“We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network,...
The Tipping Point Is Toast, But Watts Didn’t Burn It
Clive Thompson’s Fast Company story about Duncan Watts and his stance that books like Malcolm...
How To Build Brand Communities
There’s a consistency in what CEOs, CMOs and brand managers are saying these days. “We...