10 Things I Hate About You (As a Blogger)
You broke my heart. So you leave me no choice: I have to break up with...
Brand Enthusiasts
Blake Cohen What Sandwiches Taught Me About Marketing
I’m about to break an unwritten rule of social media. I’m going to talk about...
Community Managers: Whose Best Interests Do You Serve?
The “Wild West” of social media is upon us. Brands are staking their ground in...
Jordan Cooper 10 Sure-Fire Ways To Alienate Your Brand’s Most Devoted Advocates
Congratulations! Your brand is now the toast of the digital marketing world. That kooky user-generated...
Brand Evangelist Jobs: An Oxymoron?
Good morning, folks! My name is Jordan Cooper and I’m the official brand ambassador of...
Case Study: Working With Your Brand Enthusiasts, Not Against Them
If you work at a large company or brand there’s a pretty good chance you...
Jason Falls The New Old Doe-Anderson Emerges
Forgive the self-promotional tone of this, but I have a story to tell about where...
What Is Most Important In Online Community Building?
There’s a lot of theoretical chatter online these days about building online communities. The people...
How To Build A Community Of Brand Enthusiasts
“We’re really interested in building community!” brand managers enthusiastically say. “We’re hoping a social network,...
How Many Agencies Claimed They’re “Connected” This Week?
Because I’m one of few advertising agency folks playing vocally in the social media space,...
How To Build Brand Communities
There’s a consistency in what CEOs, CMOs and brand managers are saying these days. “We...
Gydget.com’s Fan Widgets Offer Easy Brand Badge Building
Okay, so I got pitched. Being a PR guy by trade, I normally overlook mistakes...