engagement

Ike Pigott explains how long your blog posts should be, (In almost as few words as this description.)

Sheer numbers of likes and followers is an illusion of social media engagement if you have to reward people for engagement.

Jason Falls offers a definition of "Engagement" to the marketing mix variables

Marketers everywhere are scrambling through the motions, trying to "engage." But few stop to think about what engagement really is.

Editor’s Note: This is a guest post from Simon Esler, Co-Founder & Managing Partner of ConvoNation. As companies become increasingly pressured to move towards greater transparency, social media users are becoming more and more aware...read more

A well established notion about social media is that it takes time. No arguement there, but I think organizations misunderstand the type of time investment required to build tangible business value. Many companies still view...read more