facebook marketing

You only get a couple of milliseconds to make an impression on a prospect through Facebook, so you better make them count. Since user attention spans are super short, ads need to jump out at...read more

Every business has a Facebook page, but most do very little with them. If you’re only occasionally updating your Facebook page – or just copying the same strategies as everyone else – you aren’t gleaning...read more

Is it blasphemy to call out the most powerful social media channel ever built as a colossal waste of money? Perhaps, but hear me out and see if you disagree with me. I’ve been running...read more

When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can...read more

Jason Falls offers more evidence that driving advocacy, recommendations and referrals is the keystone to marketing success, especially in light of Facebook's brand reach limiting.

Facebook's upcoming move to pay or not be seen for brand page content is good and bad. But mostly bad. Jason Falls explains.