May the Force Be with You, Carrie Fisher (& not Cinnabon)
There’s a lamentable truism in social media circles that no one notices brand tweets until they...
newsjacking
Drew Neisser Why Memorial Day May Not Make Sense For Your Brand
On Memorial Day, Jason Falls debates how appropriate it is for brands to focus on content around the holiday. Sometimes,…
Jason Falls Scott Goes E-Publishing Only With Newsjacking
Last week’s tome from David Meerman Scott on the transformation of books was apparently a...