Forget about Personas. Meet some real people.
As new disciplines emerge – like content marketing in the digital age – new jargon...
personas
Doug Kessler The Most Important Marketing Tool You Probably Aren’t Using
Before social media taught us we had to sound human, we could talk to everyone...
Ilana Rabinowitz The Future of Successful Business Means Scaling Empathy – Part 1 – Customer Personas
Many of the most popular brands have exhibited a clear mastery of the power of empathy. The first step to…
Adam Helweh How To Turn Facebook Into Your Single-Most Effective Marketing Tool
Facebook can serve a great marketing purpose for companies -- by helping develop marketing personas of customers based on their…